AI Visibility Audit

Are you visible when AI answers for your customers?

More and more buying decisions start with an AI answer instead of ten blue links. We measure how visible your brand is in Google's AI answers, how AI talks about you and what to do about it. Free, with the report in your inbox within one working day.

Last updated: 8 July 2026

The audit

What is an AI Visibility Audit?

An AI Visibility Audit measures how a brand appears in AI-generated answers, in our case Google's AI Overviews. It shows whether you are mentioned when customers ask buying questions, how AI describes you, whether your domain is cited as a source and how you compare with your competitors.

The result is a score to track over time and a prioritized action list. As a reference, we also measure your classic organic visibility for the same questions.

The playing field

The game has changed.

Search engine optimization was long about links, rankings and traffic. As more answers are written by AI, visibility is instead decided by mentions and by how your brand comes across in those answers.

The old playbook The new playing field
Currency: links Currency: mentions. Are you named when AI answers?
Goal: rankings and traffic Goal: brand perception. Are you recommended, and with what sentiment?
Proof: position 1 in Google Proof: source citations. Does AI trust your site enough to cite it?
Measurement: traffic in analytics Measurement: measure again over time and track the change after each action.

Our audit measures both playing fields for your specific brand.

The measurement

What does the audit measure?

Three things, for you and for the competitors that show up in the same answers.

Mentions

The share of buying questions where your brand is mentioned, how early in the answer it appears and your share of voice against competitors discovered from the actual search results.

Brand perception

Are you explicitly recommended or just mentioned in passing? Is the tone positive, neutral or negative? And is your domain cited as a source in the answers?

Organic baseline

As a reference we measure classic organic Google visibility for the same questions. The gap between the two numbers is often the sharpest insight in the audit.

Example

An example from a real measurement.

A Swedish listed industrial company, measured on twelve buying questions against google.se. AI knows the company, but never pulls facts from its site.

40/100in AI visibility, against just 4/100 in classic organic visibility for the same questions
0%of the AI answers cited the company's own domain as a source
92%of the buying questions were already answered by an AI Overview

These figures come from a single measurement at one point in time. AI answers vary, so treat them as a snapshot.

Cover of a sample report: AI visibility audit for Demo Företag AB with a score of 48 out of 100 Spread from a sample report: comparison of the old playbook and the new playing field plus key figures from the measurement

This is what you get: a PDF report with a score, a competitive picture and prioritized actions. The example shows Demo Företag AB, a fictional company with fictional data.

How it works

Three steps to your first measurement.

  1. You give us a web address.

    We read your site and draft examples of buying questions your customers might ask. No preparation needed on your side.

  2. We measure against Google.

    Every question is run against real AI answers on google.se. Competitors are discovered from the actual results, not from a predefined list.

  3. You get a score and actions.

    One number to track over time, a competitive picture and a prioritized action list, delivered as a PDF within one working day. If you like, we will walk you through the report in a free 30-minute call.

Frequently asked questions.

About the audit and how it works.

What does an AI Visibility Audit cost?

Nothing. The audit is free and comes with no obligations. You receive the report as a PDF and decide yourself whether to take it further.

What do you need from us?

Just three things: your web address, your company name and an email address to send the report to. We draft the buying questions and map the competition from the actual search results.

How long does it take?

You receive the report within one working day. After that the pace is yours: the report is yours to keep either way.

Does submitting the form start an automated analysis?

No. The form simply sends your details to us. We run the measurement manually, review the results and email you the report personally.

What happens after the report?

If you want, we walk through the results together in a free 30-minute call and discuss which actions will make the biggest difference. You book the time via a link in the email with your report.

Request your free audit.

Fill in your details and we will run the measurement and email the report within one working day. Nothing automated, no obligations: a human reads, measures and replies.

Questions? Email info@agentzero.se.