Optimization
More customers from the traffic you already have.
More traffic is not always the answer. Often the biggest potential sits in what already happens on your site: visitors who hesitate, forms that get abandoned, flows that create friction. We find where it breaks and fix it, grounded in data.
Last updated: 15 June 2026
What we do
Three things we help you with.
From hypothesis to measurable improvement.
Conversion rate optimization (CRO)
Hypotheses drawn from your data and your customers' behavior, turned into concrete improvements on landing pages, forms and checkout flows. Always with a measurement plan so the effect can be followed up.
A/B testing and experiments
Tested changes when your traffic supports statistically reliable results, and proven practice with careful follow-up when it does not. We are honest about which applies to you.
Automation and AI
Workflows that remove manual steps, and quick AI prototypes that test an idea at small scale before you invest big. The technology is chosen to fit the problem, not the other way around.
How we work
How we approach optimization.
We start in the data: where in the flow do you lose visitors, and what is fixing it worth? A prioritized list beats a long wish list, so we take what gives the biggest effect first.
Every change gets a hypothesis and a measurement plan before it is built. That way we know whether it worked, instead of feeling that it did.
Optimization is an ongoing process rather than a project. But it has to carry its own costs: if the work does not produce measurable effect, it should be reconsidered, not extended.
Questions, answered.
About CRO, testing and automation.
What is conversion rate optimization (CRO)?
The work of getting more of your existing visitors to do what you want: buy, book, send an enquiry. It builds on understanding where and why visitors drop off, and fixing it systematically.
Does A/B testing require a lot of traffic?
Yes. Statistically reliable results require enough conversions per variant, and that is often underestimated. If you do not have the volume, we say so, and work with proven improvements and careful follow-up instead.
What do you mean by AI prototypes?
Small, quickly built solutions that test whether an AI idea holds up before you invest in it properly: an internal assistant, an automated workflow, a classification of incoming requests. Cheap to test, cheap to shut down if it does not carry.
Where should we start?
With a review of your data: where in the flow you lose the most and what that is worth. That produces a prioritized list instead of guesses, and the first fix usually tells you whether the approach suits you.
Explore
More from Agent Zero.
Let's talk.
It all starts with a hello. Tell us a bit about your project or challenge, and we'll get back to you.
