Measurement
Digital analytics and tracking you can trust.
Good decisions require numbers that are right. We make sure your measurement captures what actually happens: properly configured tracking, events that mirror your business, and data collection that stands up to scrutiny. It is the foundation everything else rests on.
Last updated: 15 June 2026
What we do
Three things we help you with.
From the first tag to measurement you can rely on.
Tracking and measurement
Properly configured measurement in tools like GA4, Google Tag Manager and Piwik PRO, with events that mirror your business rather than the default settings. Server-side tracking where it is justified.
Tracking audit
A review of where you stand: what is measured today, what is wrong, duplicated or missing, and a prioritized action list. A good first step if you suspect your numbers are off.
GDPR-friendly measurement
Consent, retention and data flows in order, with cookieless alternatives where they fit. We follow industry practice and refer to legal counsel when a question requires a legal assessment.
How we work
How we approach your measurement.
We always start from your reality: which decisions should the numbers support? From there we define what needs to be measured, how it should be set up and what can be removed. More measurement is not the goal, the right measurement is.
In most cases we build on the tools you already have. Switching can be justified, but it is the conclusion of an analysis, not the starting point.
Once the setup is in place, we document it so the knowledge stays with you, not with us.
Questions, answered.
About measurement, tracking and tools.
Which tools do you work with?
Usually GA4, Google Tag Manager, Piwik PRO, Google Search Console and BigQuery, plus server-side setups where justified. We build on what you already use.
What is a tracking audit?
A structured review of your measurement: which events and conversions are collected, what is wrong or duplicated, what is missing and how consent is handled. You get a prioritized action list, not just an error report.
Is our measurement GDPR-compliant?
It depends on the setup, and that is often where we start. We review consent, retention and where data is sent, and suggest alternatives like cookieless measurement where they fit. We do not give legal advice, but we follow industry practice and flag when a question needs a lawyer.
Do we have to switch analytics tools?
No, usually not. Most problems sit in the setup, not the tool. We build on what you have and only recommend switching when there is a clear reason.
Explore
More from Agent Zero.
Let's talk.
It all starts with a hello. Tell us a bit about your project or challenge, and we'll get back to you.
